Toyota Auris Hybrid

Get Your Energy Back

Agency: Glue Isobar

Role: Senior Creative

Creative Director: Seb Royce

Awards: Creative Showcase Winner (2010) Creative Review Annual (2011) One Show Interactive Merit Award (2011)

Press: The Guardian, The Metro. Creativity Online. It’s Nice That. Revolution.

Normal on the outside. Hybrid technology on the inside. To bring this to life we staged a live projection mapping event. (Back when projection mapping was cool!) The stunt created content for an online film and 40” cinema ad. Shot by Mark Jenkinson. The campaign also had a print, online ads and billboards.