Profile

I’m an award winning creative director with 18 years’ experience in London’s top ad agencies. (Publicis Poke, AMV BBDO and Mother to name a few.) I live for big ideas and new ways of seeing things. During my career I’ve worked with clients across all sectors and created all styles of work. From apps that translate animals to TV ads with giant inflatable tea pots. Right now I’m finishing up an extended maternity leave and looking for my next creative role. I am eager to continue creating work that permeates into popular culture but ideally contributes to positive cultural or behavioural change.

Education

Sep 00 - June 04: Central Saint Martins BA (hons) Advertising. 2.1 

Sep 93 -  July 00: Hurstpierpoint College. A-Level Art, English, Geography. (AAB)

Industry Recognition

• 2019: Creative Equals ‘Future Leader’ Winner

• 2019: Gold Film Jury member for Creative Circle Awards

• 2018: Panel Speaker at Creative Equal’s ‘RISE’ conference

• 2018: D&AD New Blood Festival Judge at ‘The Great Pitch Off’

• 2014: Marketing Engage Award (Yorkshire Tea)

• 2012: Radio 4’s Woman’s Hour ‘Women in Advertising’ guest

• 2011: Creative Review Annual (Toyota)

• 2011: One Show Interactive Merit Award (Toyota)

• 2011: Creative Showcase Winner (Toyota) 

• 2011: One Show Interactive Merit Award (Google Android)

• 2010: Ad Age & Creativity Online ‘Creatives You Should Know’

• 2010: Webby Nominee (Google Android) 

• 2010: Campaign Big Awards Shortlist (Google Android)

• 2008: Represented Britain in Cannes Young Lions Film Category

• 2008: Cannes Young Lions Competition UK Winner

• 2008: Boards Festival Report Card ‘Top 10 Art Director’

• 2008: Cannes Lion Grand Prix Titanium (Xbox Halo 3)

• 2008: D&AD Yellow Pencil (Xbox Halo 3)

• 2008: Andy Award (Xbox Halo 3)

• 2008: Campaign Big Award (Xbox Halo 3)
  

Employment History

March 21 - present: Maternity Leave

• Instead of going back to Publicis Poke after mat leave, I decided to take some time away from paid work to be a full time parent. Needless to say my persuasion and time management skills have been finely honed!

June 18 - March 21: Publicis Poke (Creative Director / Senior Creative)

• Created a new positioning and brand platform for Hammerson Malls. Delivered 60sec film, 30sec TVC, 20 social films and OOH. As well as creating much of the work, junior teams also worked into me.

• Creative Directed a TV and online campaign for Essity from concept stage through to final production.

• Creative Directed a fully integrated launch for an Old El Paso innovation.

• Generated print, activation, digital, TV and PR ideas for P&O Ferries, Morrisons, Garnier and Renault.

May 16 - May 18: Maternity Leave

• While on leave I wrote an article for Campaign Magazine. ‘The truth about trying to return to work after maternity leave’. It went viral, was one of Campaign’s most read articles and got me hired at Publicis Poke.

Jan 15 - May 16: AMV BBDO (Freelance Senior Creative)

• Created a 360 global brand and PR campaign for Bodyform. Made history and changed cultural norms by showing a real sanitary towel on TV. This had never been done before.

• Created a 30” TVC for Walkers. (I had to persuade Gary Lineker to be covered in pigeons. Not easy!)

• Created a online film and set of POS stills for Braun with Jessica Alba.

• Created a 30” TVC to launch Quaker’s new granola.

• Generated ideas and research animatics for many of PepsiCo and Mars clients.

Nov 14 - Dec 14: Mother London (Freelance Senior Creative)

• Created a global platform idea for Tanqueray. Print concepts for Green & Blacks and TV scripts for Ikea.

Aug 11 - Nov 14: BMB (Senior Creative promoted to Creative Director.)

• Created fully integrated brand campaigns for First Choice, LateRooms.Com and Yorkshire Tea.

• Created a 30” TVC to launch NotonTheHighStreet.Com when it was in its infancy.

• Created an online film and internal brand bibles for MSN and Bing.

• Was made ‘Head of the Placement scheme’ to spot and nurture the next generation of talent.

Mar 09 - July 11: Glue Isobar (Middle Weight Creative)

• Launched Google’s Android platform with an award winning app that translated animals. The app got 40,000 downloads and became a top 10 trending topic on X/Twitter. The demo film received over 1 million views in 6 days. Spin off footage was created by fans using the app. The campaign was rated ‘Best Aprils Fools’ by leading British newspapers.

• Created an award winning projection mapping event to showcase Toyota’s new electric car. The documentary film was featured in 110 articles , generating £491,491 worth of PR.

Jan 08 - Feb 09: BBH, Euro RSCG, BETC Euro RSCG, 4Creative, Saint TV (Freelance)

June 07 - Sep 07: McCann Erickson / McCann WordGroup & T.A.G (Freelance)

• Created a Cannes Titanium Grand Prix winning global through the line campaign for Xbox’s game Halo 3.

June 06 - June 07: Kitcatt Nohr, Lunar BBDO, Agency.Com (Freelance)

March 05 - March 06: TBWA London (Junior Creative)

Created TVC’s for Haagen Dazs, Galaxy and Muller Light.

Skills

• Creative ideas: Any client sector. Any media. Any budget.

• Brainstorming: I love group sessions and was often sent around Europe to participate in global creative workshops. Kick-starting campaign ideas is a real strength of mine.

• Creative Directing: I love leading a team and creating an environment where creatives can perform at their best. I’m a good listener, clear with feedback and have great interpersonal skills.

• Briefing: Working alongside a great strategy director I love to distill a complicated brief into something succinct for creative teams.

• Presenting: I’ve delivered creative presentations internally and to clients throughout my career.

• Production: Over the years I’ve shot ads around the world and collaborated with top production companies, post and sound houses. It’s essential to create the right team around you.

• Craft: As an art director I am passionate about the details and where possible doing things for real.

• Mentoring: Experienced in tutoring advertising students and running D&AD workshops. My advertising work and industry tips have been printed in multiple books.

Interests

Art. Design. Film. Humans.

References available on request.