Hammerson Malls

In Real Life

Agency: Publicis Poke

Role: Senior Creative / Creative Director

“Shopping used to be a great moment in my life and now it’s become a relationship with my post room.”

In an increasingly digital world we’re missing out on the things that makes us happiest. Real experiences. Shopping online and filling our virtual baskets doesn’t fill us with excitement like it does in real life. So we wanted to remind people about the power of #IRL. We did this with a 60sec film, 30sec TVC and 20 10sec and 6sec social films. We then took the campaign offline into the real world with a wardrobe full of assets for OOH.