Google Android

Animal Translate

Agency: Glue Isobar

Role: Senior Creative

Creative Director: Seb Royce

Awards: One Show Interative Merit (2010), Webby Nominee (2011) Campaign Big Awards Shortlist (2010), Ad Age and Creativity Online ‘Creatives You Should Know’ (2010)

Press: The Metro, The Washington Post, The Telegraph.

The brief was to get as many people as possible onto Google's new app platform 'Android' and to showcase Google’s translate feature on its new phone. Collaborating with developers we created ‘Animal Translate’. An app that translated animal speak. We wrote hundreds of lines of animal dialogue. Getting into the psyche of what Fluffy the hamster might want to communicate was a lot of fun.

We launched the app on Google’s homepage and created a film to showcase it. Once people had downloaded the app, hours worth of user generated content appeared. It was voted best April Fools that year in The Metro.