Bodyform
Fearless
Agency: AMV BBDO
Role: Senior Creative
This ad made history. It was the first TV ad to show a real sanitary towel, rather than cutting to a science demo. This paved the way for the blood normal work. In this film, shot by the amazing MJ Delaney, we follow a trapeze artist, all shot from her point of view. The campaign consisted of a 30sec TV, a documentary, a making of film and product led print.
Production Design
Alongside the director MJ Delaney I had a lot of fun creating the costumes, make up looks for the circus troupe and styling the backstage area and arena. We also made sure the brand colours were reflected within a lighting brief for the main character’s daredevil performance.
Bodyform
Social Campaign
Agency: AMV BBDO
Role: Senior Creative
Press: The Metro, The Telegraph, Huffington Post, Stylist.
The current Emoji keyboard includes everything from a flamenco dancer to a puffer fish but has nothing about periods. So continuing our mission to normalise periods we created a set of period themed emoji’s and started a petition for Unicode to add them to their library.
